Verde Restaurant: A Pittsburgh Hit

January 28, 2013 | Posted by Ken Eisner | No Comments

Approximately 2 years ago, I was introduced to a gentleman from Chicago, Jeff Catalina. He advised me that he wanted to start a verde-tequila-wallnew business. It was apparent within the first three minutes of our initial lunch meeting that Jeff, who had been in the finance world, was engaging and extremely intelligent.

I did, however, immediately question his apparent intelligence when he advised me that he was planning to open up a restaurant with absolutely no prior experience. We all know of the horror stories of opening restaurants. As lunch continued, he shared with me his belief that there was a great opportunity to start a high-end Mexican restaurant and that he had already found a perfect location in East Liberty. While I, like probably virtually everyone he spoke with, attempted to discourage him from entering into such a difficult industry, he was determined.


Credit: Jeff Swensen for The New York Times

Approximately 1 year ago, he opened his restaurant, Verde, which is exactly as he described it – an upscale Mexican restaurant that has become a hot spot because of its cool atmosphere and great food. The restaurant is now considered one of the favorites throughout Pittsburgh and was also even recently featured in the New York Times.

Now that he has hit a homerun with Verde, he is planning to open up his second restaurant, Tender Kitchen in the former Arsenal Bank Building on Butler Street in Lawrenceville. Given Jeff’s intelligence and apparent great instincts, Pittsburgh can look forward to another hugely successful restaurant.



Tags: , , ,
Category : Business Law

Leave a Reply

You must be logged in to post a comment.